Modus launches empowerment campaign

#EllasConstruyenSuDestino

#EllasConstruyenSuDestino is the name of our most recent and innovative campaign and with which from MODUS, we aim to encourage and recognize the importance and participation that women have gained within the real estate and labor sector in recent years in Peru.

Communicated in an integral way through various contents and with the use of our social networks, with the hashtag #EllasConstruyenSuDestino, we highlight our objective of recognizing the importance of women as a transformative force that today contributes increasingly in the Peruvian market and revitalizes the position of gender equality.

Compared to past decades where there was little or almost no participation of women in jobs in sectors such as mining and construction, in recent years, there has been an increasing presence of women in various economic sectors. The presence of women in the industry has taken on more and more strength. According to a study conducted by Inmobiliaria Edifica, more than 800 citizens of Metropolitan Lima at the end of 2018, it was determined that 38% of the final buyers were women.

Our Garda Building, part of one of our latest projects, has the important participation of women such as the civil engineer, Jessica Castillo, and the architects, Fiedda Arboccó and Cinthia Huayna, who today build solutions as an important part of the MODUS family.

Know them: https://www.instagram.com/p/B3e-IL5Bi4v/